The hidden challenges of searching publicly available information and how to solve them

Publicly available information should be one of the most powerful assets available to investigators. The internet offers unprecedented access to corporate records, judicial decisions, news reporting, regulatory filings, and social media activity. 

Yet in practice, internet-based research often becomes overwhelming, inconsistent, and difficult to defend. Manual research processes are slow, error-prone, and hard to validate. What should be a strategic advantage can quickly turn into a resource drain. 

Let’s take a look at the four biggest challenges investigators encounter – and how Salient, in conjunction with DeepDive, transforms each one into a strength.

Information overload and false positives

The challenge

Manual research often floods investigators with data – endless URLs, duplicate records, irrelevant mentions, and noisy, unfocused search results. The process of collating sources, extracting relevant material, and maintaining links back to the original content is time-consuming and easy to get wrong. Sorting signal from noise can take hours  if not days  and still risks missing critical information. 

The solution

Automated investigations, powered by DeepDive, enable exhaustive multi-language, multi-browser collection across: 

  • Government and regulatory sources 
  • Judicial databases 
  • Global news platforms 
  • Social media channels 


DeepDive applies sophisticated entity resolution to filter out false positives and retain only results genuinely linked to the subject of interest.
 

Its AI-driven ranking engine prioritises relevance, context, and source quality, allowing investigators to see the meaningful 2%, not the meaningless 98%. 

Source reliability and verification problems

The challenge

Gathering information is only part of the task. Verifying it is often even more complex. 

Investigators must assess whether sources are credible, whether they duplicate one another, whether they contradict each other, and whether the content has been manipulated. The growing volume of user-generated material further complicates matters, as not all online content carries equal evidential weight. 

Manually validating legitimacy across hundreds – sometimes thousands – of URLs is resource-intensive and difficult to document. Maintaining a clear audit trail across dispersed online sources adds another layer of complexity. 

The solution

DeepDive’s knowledge engine cross-references sources, assesses credibility, and verifies consistency across the data it collects. It distinguishes between independent reporting and self-generated content, automatically removes duplicates, and applies adversarial AI techniques to detect unreliable or low-quality information. 

The result is a structured intelligence framework supported by full citations – enabling investigators to rely on findings that are not only comprehensive, but defensible. 

Confirmation bias

The challenge

Manual research across publicly available information carries an often-overlooked risk: confirmation bias. 

Search terms are shaped by expectations. Investigators, working under time pressure, may unintentionally narrow queries or focus on sources that support an initial hypothesis. Over time, this can skew findings – not through negligence, but through natural human tendency. 

When research is constrained by limited keywords, languages, or jurisdictions, important signals can be missed, and conclusions can become inadvertently one-sided. 

The solution

DeepDive’s search enhancer encourages investigators to begin with natural free-text input. From there, it builds structured keyword strategies, recommends additional terms, suggests geographic and linguistic expansion, and identifies related entities based on early data patterns. 

This structured approach extends coverage across languages, jurisdictions, alphabets, and platforms, ensuring that research is not confined to a narrow set of keywords or familiar sources. 

Because searches are structured and expanded systematically, findings are shaped by the data itself rather than the investigator’s starting hypothesis – resulting in broader insights and greater confidence in the final conclusions. 

Weak documentation and non-defensible findings

The challenge

Courts, regulators, and internal governance teams increasingly expect investigators to demonstrate not just what they found, but how they found it. 

That means being able to show: 

  • how searches were conducted 
  • which sources were reviewed 
  • why certain results were included or excluded 
  • and whether the process was comprehensive. 

When research is carried out manually – across multiple browsers, spreadsheets, screenshots, and saved links – maintaining a clear and defensible audit trail of this level becomes difficult. 

There is also the practical risk that online content changes or disappears. Websites can be updated, articles amended, and social media posts removed. Without a structured record of what was reviewed and when, findings can become extremely difficult to substantiate. 

The solution

DeepDive automatically builds a comprehensive audit trail as part of the investigative workflow. Citations, timestamps, source links, and entity-matching logic are retained, alongside a clear record of how and why information was included. 

Its generative AI then produces structured, investigator-ready reports organised under clear headings, supported by full citations. 

The result is intelligence that is not only comprehensive, but reproducible and defensible -reducing risk and strengthening confidence when findings are scrutinised. 

Turning the challenges of searching publicly available information into a competitive advantage

Powered by an AI-driven knowledge engine, DeepDive enables Salient to transform internet research of publicly available information from a manual, fragmented exercise into a structured and defensible intelligence process. 

It delivers: 

  • Automated OSINT collection across languages and platforms 
  • Entity-based filtering to eliminate false positives 
  • Source credibility analysis and cross-referencing 
  • Structured, citation-rich intelligence reports 
  • A chatbot interface for rapid investigative follow-up 


Investigations that once took days can now take hours – with higher quality, greater confidence, and full defensibility.
 

To explore how DeepDive can strengthen your investigations and due diligence processes, speak to us today about a demo.