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    DSARs in the age of GenAI: From one-off requests to scaled campaigns 

    DSARs in the age of GenAI: From one-off requests to scaled campaigns 

    Not long ago, submitting a well-structured Data Subject Access Request (DSAR) took time. It required a working understanding of data protection rights, a sense of how organisations process information, and often a fair amount of persistence. 

    Now, it takes five minutes with a free GenAI account. 

    That shift hasn’t changed the law. But it has changed the experience of DSARs in a way that privacy teams are starting to feel quite acutely. 

    What we’re seeing isn’t a surge in bad-faith requests. It’s something more nuanced and more challenging. Requests are becoming easier to generate, more sophisticated in tone, and harder to deal with efficiently.  

    How is AI changing the DSAR landscape?
    Generative AI has changed how DSARs are created, and this is reshaping the workload for privacy teams.
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